"Independent Small Programs Alliance"
Small Programs …. Big Results
Contact: Andy Anderson
Andy Anderson Consulting
1537 Lakeview Road
Clearwater, FL 33756
Purpose of the Alliance
The Independent Small Programs Alliance (ISPA), a strategic
alliance, has been formed to provide a venue for independent
small programs to evaluate and take assertive action regarding
the trends, issues, strengths, weaknesses, opportunities and
threats impacting their provision of service to private pay
children, youth and young adults. More than a venue, it is
a partnership between members who jointly work to increase
market presence, market opportunities and market share while
providing quality and client friendly service.
What are Alliances?
Alliances are strategic partnerships and are the new wave
in national and global business. They have proven to be more
successful and less risky than acquisitions. It is an alliance
of like-minded programs/partners sharing strong ethical principles
and business goals. Members will work to enhance the industry
and provide better and more effective services to young people
and their families, while growing the overall market. Alliances
provide a means of competing in the market place with much
larger and better-funded programs.
The strengths and weaknesses of the membership are assessed,
and from that data business and marketing plans are developed
utilizing the varying strengths of each member in the most
strategic manner. Weaknesses are noted and are supported by
partner's strengths or kept out of the mix. Strategic Alliances
do what others write about in books regarding marketing, they
work to build a bigger "pie" (market and or market
segment) from which each member can partake, and avoid the
traditional scramble to take a piece of the current pie, or
remove from their grasp the piece of another.
Alliances pool resources, co-op advertising and marketing
and leverage opportunities previously unavailable to individual
Alliances Compared to Associations
Associations are similar in some ways to Strategic Alliances
in that interests are generally common among members. Associations
are fraternal and are important in our industry. NATSAP and
the SBSA are top examples. They provide information, opportunities
to network and address industry wide issues. They usually
focus on one or a few major events as vehicles for association
business/elections training etc. They are fraternal, but are
not Strategic Partnerships in a business and marketing sense.
SBSA's mission is as follows: "The Small Boarding School
Association (SBSA) promotes personal and professional dialogue
among small boarding school educators and educational consultants."
NATSAP's mission states:" The National Association of
Therapeutic Schools and Programs serves as an advocate and
resource for innovative organizations which devote themselves
to society's need for the effective care and education of
struggling young people and their families." Noble, important,
needed, yet not set up to be a Strategic Business Alliance.
ISPA moves far beyond this scope of business association.
Alliances, such as ISPA, are dynamic in nature. Communication,
strategy, marketing and relationship building moves quickly
and is constant. Information is shared with partners immediately
and there is no "Board of Directors" or committee
representing the interests of members. Members represent themselves
whether there are (four) 4 members or 40. Work teams of partners
replace committees made up of cross-section representation.
Members talk daily, weekly, monthly as needed to take advantage
of business opportunities. Decisions do not wait. Hesitation
is removed and opportunities do not float by in communication
lags. One member is as much the decision maker as any other.
ISPA was founded in March of 2005 and is currently made up
of the following members; New Lifestyles of Virginia, a Transitional
Program serving males and females ages 18-26; Building Bridges
of Montana, a Home-Based Residential Program serving males
ages 14-18; The Oliverian School of New Hampshire, a coeducational
Boarding and Day School serving ages 13-17; the F.L. Chamberlain
School of Massachusetts, a coeducational Therapeutic Boarding
School and Residential Treatment Center serving ages 11-18.
The ISPA website is currently under development. ISPA members
are in partnership with Andy Anderson Consulting (AAC). AAC
developed and manages the ISPA.
For information on membership in ISPA contact:
Andy Anderson, Andy Anderson Consulting
1537 Lakeview Road
Clearwater, FL 33756
2004, Woodbury Reports, Inc. All Rights Reserved.
(This article may not be reproduced without written approval
of the publisher.)
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