Open Minds
Gettysburg, PA

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Porras Offers Free Webinar on
Customer Relationship Management

OPEN MINDS, a premier market research and management consulting firm specializing in the health and human service industry, recently announced the next installment of their popular online web briefing series for health care executives. It is titled "Optimizing Residential Treatment Marketing & Referral Development Through Customer Relationship Management."

The free webinar, scheduled for Thursday, September 22nd, 2011 at 2:00pm EDT, will be presented by industry expert and OPEN MINDS Senior Associate, Aida Porras. Ms. Porras has over 20 years of experience in behavioral health marketing and business development. In her career, she has had a broad range of experiences in private for-profit, non-profit, and public sector delivery of behavioral health and social services, including therapeutic schools, residential treatment, and outdoor therapeutic programs.

This 90 minute web briefing, which features a question and answer portion, will cover the following:

• Overview of Customer Relationship Management (CRM) processes and strategies


• Benefits of CRM software vs. Contact Management software to support your customer relationship strategy


• Tips for implementing a CRM strategy to meet customer focused marketing and referral development objectives


• Considerations for choosing CRM software

According to Ms. Porras, "CRM provides a viable means to retain customers, maximize their potential and generate greater accountability around marketing investments. These CRM strategies are particularly important for residential and therapeutic program settings."

Interested individuals may register for this free webinar on the OPEN MINDS web site by visiting: www.openminds.com/events/optimize-residential-treatment-webinar_092211.htm

Additionally, Ms. Porras will be discussing this topic, as well as other technology-driven strategies, at the 2011 Institute for Behavioral Health Informatics-The 7th Annual Conference on the Future of Technology in Behavioral Health. For more information on this conference, including a preliminary agenda and registration options, please visit: www.openminds.com/ibhi