New Perspectives - August, 2001 Issue #84
Fortius Web Communications Group
Fortius Web Communications Group provides web design, marketing
and Customer Relations Management (CRM) solutions for youth care programs, small business and education groups. A number of their
staff have clinical and/or educational backgrounds and are eager to expand their professional services within the youth care market.
Fortius “designers and developers have extensive training and experience in integrating exceptional web design with appropriate web
marketing principles.” They help their clients “get their web sites to appear in the best search engines, including Yahoo!, MSN, AOL,
Excite, Lycos, using all the marketing strategies available online to get the web site found.”
In addition to offering search engine optimization services, their web marketing package includes strategies for: making web sites
more attractive, publishing content in newsletters and e-zines, acquiring opt-in email lists in link exchange programs, including
sites in link exchange programs, and creating and promoting banners and other online ads for web sites.
They include quarterly reports with all their web marketing services to show their marketing effectiveness, tracking everything from
the number of hits, page views, unique visitors to the most requested pages, average time spent at the site, sites referring visitors,
and a timeline for when visitors first clicked into the site.
They also offer web consulting in three distinct areas: utilization of existing or planned web site, complete marketing plans for
the Internet, and e-customer service options. They also help select keyword phrases to optimize the website’s presence within search
“Please contact us to find out about any special offers available to members of IECA, NATSAP, and OBHIC. If we are unable to meet
your needs, we would encourage you to contact Lon Woodbury (firstname.lastname@example.org) at Woodbury, Inc.
for your website needs.”