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New Perspectives - August, 2001 Issue #84 

Fortius Web Communications Group
801.404.0003 (Boyd)
801.404.0008 (Star)

Fortius Web Communications Group provides web design, marketing and Customer Relations Management (CRM) solutions for youth care programs, small business and education groups. A number of their staff have clinical and/or educational backgrounds and are eager to expand their professional services within the youth care market. Fortius “designers and developers have extensive training and experience in integrating exceptional web design with appropriate web marketing principles.” They help their clients “get their web sites to appear in the best search engines, including Yahoo!, MSN, AOL, Excite, Lycos, using all the marketing strategies available online to get the web site found.”

In addition to offering search engine optimization services, their web marketing package includes strategies for: making web sites more attractive, publishing content in newsletters and e-zines, acquiring opt-in email lists in link exchange programs, including sites in link exchange programs, and creating and promoting banners and other online ads for web sites.

They include quarterly reports with all their web marketing services to show their marketing effectiveness, tracking everything from the number of hits, page views, unique visitors to the most requested pages, average time spent at the site, sites referring visitors, and a timeline for when visitors first clicked into the site.

They also offer web consulting in three distinct areas: utilization of existing or planned web site, complete marketing plans for the Internet, and e-customer service options. They also help select keyword phrases to optimize the website’s presence within search engines.

“Please contact us to find out about any special offers available to members of IECA, NATSAP, and OBHIC. If we are unable to meet your needs, we would encourage you to contact Lon Woodbury (lon@woodbury.com) at Woodbury, Inc. for your website needs.”

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